Meta Ads · Campaign report
Alfirdaus College: website traffic campaigns
Goal: drive people to the Alfirdaus website. Landing page views are the main event, link clicks the secondary event. No purchase, lead or checkout events are recorded on these campaigns.
Scorecard
Weekly performance
Last 13 weeks, Monday to Sunday, Melbourne time. The current week is to date.
Monthly performance
Daily trend
Funnel
Selected range. Bars use a compressed scale so the smaller steps stay visible.
Creatives
Selected range, ad names combined across ad sets. Live ads first, then paused, each by spend.
Creative engagement
Selected range. Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion rates are a share of video plays. Image ads show "-" for video metrics.
Account and delivery health
Status of the ad account, campaigns, ad sets and every ad.
Status covers ads that delivered in the last 30 days plus the ads on file when this report was built. Meta's rejection reasons and Account Quality restrictions are not in the Windsor feed, so check any flag in Ads Manager and Account Quality.